Ganja Goddess, California's premium online shopping, lifestyle and cannabis delivery platform, announced key consumer and platform findings since the start of the COVID-19, which revealed a sustained demand for cannabis delivery one year since the start of the global pandemic. The company also announced the winners of its second annual Ganja Goddess Awards, which honor the top-selling brands and products on its platform that cannabis consumers demanded the most in the world's largest and most competitive cannabis market in the world: California.
"With consumers spending more time at home than ever before while sheltering in place, cannabis delivery became a vital force in the industry," said Ganja Goddess CEO Zachary Pitts. "With cannabis deemed an essential service, the pandemic acted like rocket fuel for what was already a growing consumer trend headed for the mainstream. In a year filled with challenges, we saw a surge in consumers placing orders for cannabis products marketed to help with sleep issues, highlighting one of the many health issues Americans are facing during the pandemic. The critical need for cannabis delivery remains at an all-time high. As challenges related to the pandemic continue, we are committed to serving the growing needs of cannabis consumers and patients across California."
Since the start of the pandemic, Ganja Goddess' key consumer and platform shifts include:
635% increase in revenue for cannabis products marketed to support sleep;
53% increase in conversion rates, which outperforms the average e-commerce conversion rate of 1-2% by more than 350%;
sustained 100% growth year-over-year;
275% increase in revenue on 4/20, the largest day for cannabis delivery sales; and
200% increase in revenue on Cyber Monday, the second largest day for cannabis delivery sales.
Pitts continued: "With more consumers joining in on cannabis' normalization and demanding the same ease-of-use and transparency they're accustomed to when ordering CPG products from mainstream apps or websites like Amazon, the 2020 Ganja Goddess Awards are the cannabis industry's version of the People's Choice Awards. Competing against hundreds of other brands offered on our platform, we are recognizing these winning brands and products for their outstanding merits and achievements."
The California-based online shopping, lifestyle and delivery platform honored the 2020 Ganja Goddess Award winners, which are [drum roll please...]:
Best Brands Overall: Kiva Confections, Breez and Old Pal
Best Products Overall: Kiva Camino Gummies, Sleep Midnight Blueberry
Best Selling Strain: Old Pal Flower Indica Blend
Best Selling Pre-Roll: Pure Beauty Babies - Black Box (Hybrid) - 10 Mini Pre-Rolls
Best Selling Edible: Kiva Camino Gummies - Sleep Midnight Blueberry (Indica)
Best Selling Vape Cartridges and Pod: Bloom Farms Cartridge Sour Diesel (Sativa)
Best Selling Selling Concentrate: Yak's Revita Strong Oil (OrganakOil) RSO - 1g
Best Selling Selling Tincture: Breez Spray Royal Mint Extra Strength
Best Selling Topical: Mary's Medicinals Transdermal Patch, THC/THCa
Best Selling CBD Product: Kiva Camino Gummies, Sparkling Pear (3:1 CBD)
Best Selling CBN Product: Kiva Camino Gummies, Sleep Midnight Blueberry
A full list of the 2020 Ganja Goddess Awards of winners can be viewed here.
Seth Yakatan
Known for solutions that yield results, Seth Yakatan has completed or advised on acquisitions and corporate finance transactions totaling over $3 billion. He is CEO of Katan Associates International—a financial strategy and merchant banking firm specializing in commercialization and asset monetization—especially those within life-science and e-commerce sectors.
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