This is a big swing for Eaze, which puts it right into conversations with MSOs as a Company that will soon compete for Top 10 Revenue status ($54M+ Quarterly Revenue, which it might already be with this acquisition). After raising ~$200M(last round was $35M Series D in February 2020), the Company laid out plans to verticalize early last year to capture the GMV (transactions) that was flowing through its platform. Eaze CEO, Ro Choy, mentioned to Business Insider that they are in market for a $75M Series E raise ($700M pre-money valuation), with 80% of the capital already committed. Seems like the combined company is well set up with regards to retail in CO & FL so the company will likely spend some of the $75M+ to go deeper into retail in CA (where Eaze has acquired delivery depots but will start getting into conversations for dispensaries as well) & MI ($171M in July 2021 Retail Sales with multiple Companies operating 10+ provisioning centers).
Known for solutions that yield results, Seth Yakatan has completed or advised on acquisitions and corporate finance transactions totaling over $3 billion. He is CEO of Katan Associates International—a financial strategy and merchant banking firm specializing in commercialization and asset monetization—especially those within life-science and e-commerce sectors.