(Forbes) -- Academy Award nominee Kate Hudson has teamed up with friends Baron Davis and Darren Criss in a new ad campaign that pairs cannabis and alcohol in a festive holiday cocktail. In a video released online on Monday, Hudson and former NBA star Davis meet up at her home for a holiday party and are quickly mixing drinks featuring Cann’s cranberry and sage cannabis tonic with her King St. brand vodka.
“Most people don’t know that Baron and I were good friends in high school, so it’s exciting to share that and have fun with him on screen!” Hudson says in an email. “King St. and Cann cranberry sage mixed is one of our favorite ways to celebrate together—it’s just the perfect holiday drink.”
The video, which is available on YouTube and Hudson’s Instagram feed, opens with a tongue-in-cheek disclaimer as the message “Warning: Subjects in this video are not as high as they will appear” flashes on the screen.
The action begins with Hudson putting the finishing touches on her holiday party decorations as she listens to the holiday classic “Have Yourself a Merry Little Christmas.” When Davis arrives for the party early, he quickly realizes that the stress of making everything perfect has Hudson stressed out.
“You need a drink,” Davis says, adding, “Maybe two.”
Davis informs Hudson that he has brought along Cann’s cranberry sage cannabis-infused beverage, which, he proclaims, “should be smacking.” Hudson, however, is already one step ahead of him, and has a beverage cart packed with Cann and King St. all set for the party.
“If you really want to elevate your drinking experience, you can mix Cann with King St. vodka,” Hudson tempts Davis in a sing-song voice.
He quickly agrees, but as they are about to sip, Davis wonders if he and Hudson are up to the task of mixing cannabis and alcohol, asking “Can we still party this hard?”
“Oh Baron, we were born to party,” she replies before they tilt back their glasses and engage in a playful montage of drinking, dancing and crafting to the beat of actor and singer Criss’ new holiday track “Christmas Dance.”
With the festivities now gearing up nicely and Hudson apparently feeling her cannabis and alcohol libation, she realizes that a tiny version of Criss dressed as the infamous Elf on a Shelf is perched upon one of her Christmas tree ornaments. With Criss and Davis looking on, Hudson dances her way through costume changes including a one-piece pajama ensemble and a felt Christmas tree reminiscent of an elementary school holiday pageant.
Eyes noticeably drooping, Hudson giggles “I’m a tree, a Christmas tree,” leading Criss to cover for her.
“Don’t worry, she’s not that high,” he says.
The partying continues, closing with Hudson, perched atop Davis’ shoulders as she places the star on the tree, wondering aloud “How did I get so high?”
Cannabis Paired With Alcohol For Special Occasions
Luke Anderson, co-founder of Cann, says that his company’s cannabis-infused beverages are primarily geared as a substitute for alcohol. But in the right situation, pairing the two can set the tone for a festive evening.
“We’re also a brand that says ‘screw it’ every so often for a special occasion,” he writes in an email. “While mixing cannabis and alcohol has had a bad reputation in the past, we think that when you carefully moderate both it can be a delightfully indulgent (and safe) experience.”
With some discretion, mixing cannabis and alcohol can put a new spin on holiday cheer that lasts well into the evening.
“Kate and I developed the recipe for the Cann-berry Vodka to be mild and sessionable, so that if you drink three of them you only consume 6 mg THC and 3 shots total,” he adds. “Instead of being so high that you can’t socialize, or so drunk that you get sloppy, you can experience a delightfully fun buzz without the painful hangover that would come with twice as much booze.”
Cann cannabis-infused beverages are available in some states with legal cannabis including California, Nevada, Rhode Island, Illinois and Massachusetts. A bundle of King St.’s vodka and THC-free Cann Unspiked cranberry sage tonic is available online for delivery nationwide.
Known for solutions that yield results, Seth Yakatan has completed or advised on acquisitions and corporate finance transactions totaling over $3 billion. He is CEO of Katan Associates International—a financial strategy and merchant banking firm specializing in commercialization and asset monetization—especially those within life-science and e-commerce sectors.